Trade Me, but don’t defame me
A defamation lawsuit against an eBay buyer who left negative feedback has received comment from New Zealand defamation experts:
“The law is no different if someone writes it online or in a newspaper” – William Akel of law firm Simpson Grierson.
“People get away with an awful lot online and it’s been going on for a while but I haven’t seen a flood of complaints. We don’t live in a litigious environment.” – David Campbell of Campbell Law.
Victoria University defamation expert Professor Bill Atkin said the online community should remember “the wisest course is often the cautious one”.
This is good advice, although people should not be afraid to state (non-recklessly) their genuine honest opinions. Free speech is protected in New Zealand via two laws. First, section 14 of the Bill of Rights 1990 (an unsatisfactory piece of legislation) states:
Freedom of expression: Everyone has the right to freedom of expression, including the freedom to seek, receive, and impart information and opinions of any kind in any form.
Second, section 10 of the Defamation Act 1992 allows a defence of honest opinion. However, this is not completely unrestricted and generally requires that:
- The opinion is based on true facts;
- The comments must be reconisable as opinion; and
- The opinion is genuinely held.
Two important facts about the eBay lawsuit are:
- The alleged defamatory comment was: “Bad seller, he has the ethics of a used car salesman“.
- The buyer’s listing said “We cannot give you any guarantees and must offer it on an as-is, where-is basis only”.
It will remain to be seen whether the claim succeed, bearing in mind that defamation law in the US is relatively restricted.
Possibly the buyer’s mistake was to comment too broadly on the seller’s ethics. It can be safely assumed he is expressing his opinion on that point, but such a broad statement is open to allegations of defamation. Of course feedback comments are supposed to be very brief, but if the buyer had taken a little more care the situation would likely have been avoided. For example, the buyer could have said “I was very misled by this seller’s listing.” That would be much more difficult to attack because it is a comment on the buyer’s own feelings, not a sweeping accusation of dodgy ethics.
In the case of Trade Me / eBay feedback, it will also be interesting to see whether a defence of consent (section 22 Defamation Act 1992) could protect (or limit) otherwise defamatory feedback. When users buy or sell on auction sites, they know that feedback will almost always be given. Users know the purpose of the feedback is to share trading experiences – good, bad or neutral. A user could not reasonably claim that they never expected an upset trader to post critical feedback as “their side of the story”, whether based on correct or incorrect facts. Responding to critical comments is also provided for and expected.
It is also worth noting, in the eBay case, that the plaintiff (the seller) is a Miami lawyer, and the defendant claims to have spent USD$7,000 fighting the $15,000 suit. In the highly litigious United States (where even a dry-cleaned pair of trousers can turn into a $67 million lawsuit) this is relatively small. In New Zealand, which is not litigious, in most cases it would probably be completely uneconomic for an occasional, sole trader to make a defamation claim. The best first step in the case of unfair or defamatory conduct would be to contact the website in the first instance. Trade Me has policies on feedback on its website.

